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It looks like Twitter cannot keep its tweets from flying away. Over 60% of those who signed up for the popular microblogging service had stopped visiting the site a month later, according to a new report from Web audience measurement firm Nielsen Online.

Zappos CEO Tony Hsieh is a celebrity in his own right – a C-Tweeter. His tweets raise brand awareness with a personal touch. His accessibility via Twitter has become part of the Zappos reputation. Hsieh is one of many CEOs that tweet in hopes to stay connected to their consumers. Twitter accounts can build a cult of personality and extend a dynamic that has long existed for top CEOs into a broader set of C-level executives.

The new word for party in the social networking world is “Tweetup.” Brands like Pepsi, Ford, Panasonic, and even the NHL are throwing parties across the country for their consumers using Twitter to organize their festivities.