NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

RSS

People still argue whether RSS stands for "Rich Site Summary" or "Really Simple Syndication." Either way, RSS is a way to automatically deliver website updates without requiring subscribers to visit the sites independently. Marketers view RSS as a promising medium because sites syndicate their summaries only to people who subscribed voluntarily. In other words, qualified leads.

Channels.com Launches "Web Video DVR"

Tim's Pick: Channels.com Launches "Web Video DVR"

Summary:

Inevitably, the explosion of broadband video programming has led to the problem of how to keep viewers' favorites organized and receive updates when new episodes appear. Recognizing this problem and believing it is likely to become even more acute as more mainstream users adopt video and choices continue to grow, Channels.com is launching today, positioning itself as "your web video DVR." Last week, Sean Doherty, Channels.com's CEO and founder gave me an overview.

 

TiVo Adds Ability to Publish Video Podcasts to DVRs

Tim's Pick: TiVo Adds Ability to Publish Video Podcasts to DVRs

Summary:

TiVo (NASD: TIVO) announced on Wednesday that it has made hundreds of new free Web videos available directly to owners of advanced TiVo set-top models.

 

Inkpill - Designers on Twitter

Inkpill - Designers on Twitter

SawHorse Media - Capitalizing on Twitter

SawHorse Media - Capitalizing on Twitter

Volkswagon asks the question: Truth or Dare?

Volkswagon asks the question: Truth or Dare?

Report: 60% of New Twitter Visitors Not Returning

Summary:

It looks like Twitter cannot keep its tweets from flying away. Over 60% of those who signed up for the popular microblogging service had stopped visiting the site a month later, according to a new report from Web audience measurement firm Nielsen Online.

The Rise of the C-Tweet

Summary:

Zappos CEO Tony Hsieh is a celebrity in his own right – a C-Tweeter. His tweets raise brand awareness with a personal touch. His accessibility via Twitter has become part of the Zappos reputation. Hsieh is one of many CEOs that tweet in hopes to stay connected to their consumers. Twitter accounts can build a cult of personality and extend a dynamic that has long existed for top CEOs into a broader set of C-level executives.

Brands Take Social Media Into Real Life

Summary:

The new word for party in the social networking world is “Tweetup.” Brands like Pepsi, Ford, Panasonic, and even the NHL are throwing parties across the country for their consumers using Twitter to organize their festivities.

Oakland Crimespotting

Oakland Crimespotting

Column: Who Rules New-Media Economy?

Tim's Pick: Column: Who Rules New-Media Economy?

Summary:

In the media business it’s often said that content is king, but perhaps that old bromide needs to be reframed in our iTunes-Amazon-Netflix-Comcast-YouTube-Veoh-Google world.

In today’s far-flung universe of portals and sites and RSS feeds, could distribution be king, too?

 

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