Hawthorne VideoactiveReport Feed

For Stein Mart, It's 'Love At First Find'

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 20:06:41 -0500

Summary:

In its first campaign since hiring ArnoldNYC as its creative advertising agency, the Jacksonville, Fla.-based retailer adopts a mosaic format through the integrated effort, which includes digital, social media, print and radio. A television commercial that begins running on Monday shows real Stein Mart customers (who were recruited through Facebook and other sources) talking about their favorite merchandise.

CBS's EYE IS ON THE FALL WITH THE FREE "CBS FALL PREVIEW" iPAD APP

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:59:31 -0500

Summary:

CBS, America's most watched network, has launched a free CBS Fall Preview iPad app, the first-of-its-kind, which gives iPad users a unique look at the Network's new fall drama series UNFORGETTABLE, PERSON OF INTEREST and A GIFTED MAN, as well as its new comedy series 2 BROKE GIRLS and HOW TO BE A GENTLEMAN.

Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:46:36 -0500

Summary:

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

Connecting the DRTV-Internet Dots

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:42:06 -0500

Summary:

It's hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was deathly afraid of the Internet. How dare this new direct medium come in and invade a turf that was held sacred for decades? Sales cannibalization was just one of many different fears swirling around in the average DRTV company's head as E-commerce grew by leaps and bounds in the late 1990s.

Content Deluge Swamps Yahoo

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:31:07 -0500

Summary:

It's a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.

Heineken Takes Spot To Theaters, Partners With IFC

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:25:54 -0500

Summary:

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

Ramen by HP? The Wild Possibilities Of Printing Food

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:23:10 -0500

Summary:

The Cornell Creative Machines Lab wants to bring 3-D food printing technology to restaurants and home chefs. Top culinary talents believe this could lead to healthier diets, not just snazzier snacks.

AOL Ads Trail Yahoo, Project Devil Cools

sclarke@hawthornedirect.com — Tue, 13 Sep 2011 19:14:58 -0500

Summary:

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

Brands Push Social Media In Back-To-School Campaigns

sclarke@hawthornedirect.com — Tue, 06 Sep 2011 20:49:32 -0500

Summary:

Take Famous Footwear, which worked with Buddy Media to build a "Back to School" tab on its official Facebook Page. So far, more than 50,000 people have joined the Famous Footwear Facebook community.

Innovid gets $9.5M for interactive video ads

sclarke@hawthornedirect.com — Tue, 06 Sep 2011 20:43:52 -0500

Summary:

Video ad engagement company Innovid on Tuesday announced a $9.5 million round of funding led by Sequoia Capital, with participation from existing investors Genesis Partners and T-Venture (Deutsche Telecom). The round brings Innovid's total raised to date to $17 million.