<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.videoactivereport.com" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>Hawthorne VideoactiveReport Feed</title>
 <link>http://www.videoactivereport.com/rss.xml</link>
 <description>Main RSS Feed</description>
 <language>en</language>
<item>
 <title>ConciseClick Powers Interactive Video Commerce for Nine West</title>
 <link>http://www.videoactivereport.com/conciseclick_powers_interactive_video_commerce_for_nine_west</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;Los Angeles-based interactive video company, ConciseClick, said Tuesday that fashion wholesale and retail company, Nine West, has implemented its flagship &amp;quot;&lt;a class=&quot;glossary-term&quot; href=&quot;http://www.videoactivereport.com/glossary/2/term344&quot;&gt;&lt;acronym title=&quot;rollover: Scripted animated feedback triggered when visitors move the mouse over specified web page elements, such as changing text color or playing a sound, to indicate the presence of a hyperlink.&quot;&gt;rollover&lt;/acronym&gt;&lt;/a&gt;-and-&lt;a class=&quot;glossary-term&quot; href=&quot;http://www.videoactivereport.com/glossary/2/term635&quot;&gt;&lt;acronym title=&quot;click: Activating computer or set top box transaction by clicking a remote control or mouse button. Marketers count these clicks to measure consumer response to online and interactive TV advertising.&quot;&gt;click&lt;/acronym&gt;&lt;/a&gt;&amp;quot; technology to showcase and drive sales of its new fall line of footwear on its Web site.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/campaigns">Campaigns</category>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/online_2">Online</category>
 <category domain="http://www.videoactivereport.com/mobile_1">Mobile</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/creative">Creative</category>
 <comments>http://www.videoactivereport.com/conciseclick_powers_interactive_video_commerce_for_nine_west#comment</comments>
 <pubDate>Mon, 30 Aug 2010 23:35:30 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7371 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Sony working on 3-D TVs that don&#039;t need glasses</title>
 <link>http://www.videoactivereport.com/sony_working_on_3_d_tvs_that_dont_need_glasses</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;Sony Corp. is working on 3-D televisions that don&amp;#39;t need special glasses, joining a race with rival Toshiba Corp., but sees cost and technological hurdles to overcome before they can go on sale.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/television_2">Television</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/out_of_home_1">Out of Home</category>
 <category domain="http://www.videoactivereport.com/creative">Creative</category>
 <comments>http://www.videoactivereport.com/sony_working_on_3_d_tvs_that_dont_need_glasses#comment</comments>
 <pubDate>Mon, 30 Aug 2010 23:32:45 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7370 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Apple Said to Prepare 99-Cent TV Shows to Fend Off Netflix, Hulu</title>
 <link>http://www.videoactivereport.com/apple_said_to_prepare_99_cent_tv_shows_to_fend_off_netflix_hulu</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;Apple Inc., seeking to fend off rivals such as Netflix Inc. and Hulu LLC, is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents, said three people familiar with the plan.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <comments>http://www.videoactivereport.com/apple_said_to_prepare_99_cent_tv_shows_to_fend_off_netflix_hulu#comment</comments>
 <pubDate>Mon, 30 Aug 2010 23:30:07 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7369 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Dish Promotes TV Everywhere Online</title>
 <link>http://www.videoactivereport.com/dish_promotes_tv_everywhere_online</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;Pushing its own &amp;quot;TV Everywhere&amp;quot; effort, Dish Network has started up DishOnline.com, allowing its traditional satellite programming paying customers to watch TV shows and clips online. &amp;#160;&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/television_2">Television</category>
 <category domain="http://www.videoactivereport.com/television_3">Television</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/online_3">Online</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/mobile_1">Mobile</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/creative">Creative</category>
 <category domain="http://www.videoactivereport.com/tactics">Tactics</category>
 <category domain="http://www.videoactivereport.com/targeting">Targeting</category>
 <comments>http://www.videoactivereport.com/dish_promotes_tv_everywhere_online#comment</comments>
 <pubDate>Mon, 30 Aug 2010 23:26:43 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7368 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Google Eyeing Pay-Per-View Movies on YouTube?</title>
 <link>http://www.videoactivereport.com/google_eyeing_pay_per_view_movies_on_youtube</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;&lt;a class=&quot;glossary-term&quot; href=&quot;http://www.videoactivereport.com/glossary/2/term785&quot;&gt;&lt;acronym title=&quot;Google: Creator of the world’s predominant search engine, capturing well over 40 percent of U.S. search traffic. For that reason, webmasters try to optimize web pages according to Google’s page rank algorithms. Google also offers many online services for free (blog hosting, email, maps, etc.), but earns most of its profits selling contextual keyword advertising.&quot;&gt;Google&lt;/acronym&gt;&lt;/a&gt; (GOOG) is going Hollywood -- and it&amp;#39;s using Tinsel Town&amp;#39;s traditional nemesis, YouTube, as a way in. Google is in talks with the major movie studios about a new pay-per-view video offering based on YouTube, according to a new report in the Financial Times. &amp;#160;&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <comments>http://www.videoactivereport.com/google_eyeing_pay_per_view_movies_on_youtube#comment</comments>
 <pubDate>Mon, 30 Aug 2010 22:45:33 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7367 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Sears Looks To Boost Online Shoe Savvy </title>
 <link>http://www.videoactivereport.com/sears_looks_to_boost_online_shoe_savvy</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/social_networking">Social Networking</category>
 <comments>http://www.videoactivereport.com/sears_looks_to_boost_online_shoe_savvy#comment</comments>
 <pubDate>Mon, 30 Aug 2010 22:34:32 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7366 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Foursquare Tinkers With Game&#039;s Mechanics</title>
 <link>http://www.videoactivereport.com/foursquare_tinkers_with_games_mechanics</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;When Facebook launched its version of location check-ins called &amp;quot;Places,&amp;quot; it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare&amp;#39;s founder and CEO, Dennis Crowley, thinks his location-based game app will survive &amp;quot;Places&amp;quot; and thrive as more people get accustomed to sharing their locations.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/mobile_1">Mobile</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/social_networking">Social Networking</category>
 <comments>http://www.videoactivereport.com/foursquare_tinkers_with_games_mechanics#comment</comments>
 <pubDate>Mon, 30 Aug 2010 22:31:48 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7365 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>YouTube Globalization Continues with Four New Languages</title>
 <link>http://www.videoactivereport.com/youtube_globalization_continues_with_four_new_languages</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;&lt;a class=&quot;glossary-term&quot; href=&quot;http://www.videoactivereport.com/glossary/2/term785&quot;&gt;&lt;acronym title=&quot;Google: Creator of the world’s predominant search engine, capturing well over 40 percent of U.S. search traffic. For that reason, webmasters try to optimize web pages according to Google’s page rank algorithms. Google also offers many online services for free (blog hosting, email, maps, etc.), but earns most of its profits selling contextual keyword advertising.&quot;&gt;Google&lt;/acronym&gt;&lt;/a&gt;&amp;#39;s YouTube just reached more of the planet, with Wednesday&amp;#39;s release of native-language versions available for four more of the world&amp;#39;s languages, for a total of 28.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/user_generated_video">User Generated Video</category>
 <category domain="http://www.videoactivereport.com/viral_video">Viral Video</category>
 <comments>http://www.videoactivereport.com/youtube_globalization_continues_with_four_new_languages#comment</comments>
 <pubDate>Mon, 30 Aug 2010 22:21:02 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7364 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Fastest Growing Car Brand in America? Buick</title>
 <link>http://www.videoactivereport.com/fastest_growing_car_brand_in_america_buick</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker&amp;#39;s impending initial public offering, very quietly the Buick brand has become a driving force for the company.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/direct_response_drtv">Direct Response (DRTV)</category>
 <category domain="http://www.videoactivereport.com/interactive_tv">Interactive TV</category>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/product_placement">Product Placement</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/television_1">Television</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/social_networking">Social Networking</category>
 <category domain="http://www.videoactivereport.com/user_generated_video">User Generated Video</category>
 <category domain="http://www.videoactivereport.com/viral_video">Viral Video</category>
 <comments>http://www.videoactivereport.com/fastest_growing_car_brand_in_america_buick#comment</comments>
 <pubDate>Tue, 24 Aug 2010 07:37:05 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7356 at http://www.videoactivereport.com</guid>
</item>
<item>
 <title>Organic Blueberries to Snoop Dogg: Branded Virtual Goods Are Booming</title>
 <link>http://www.videoactivereport.com/organic_blueberries_to_snoop_dogg_branded_virtual_goods_are_booming</link>
 <description>&lt;div class=&#039;Teaser&#039;&gt;Summary:  &lt;p&gt;A report by social gaming platform Viximo and virtual goods platform Virtual Greats  predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and &lt;a class=&quot;glossary-term&quot; href=&quot;http://www.videoactivereport.com/glossary/3/term117&quot;&gt;&lt;acronym title=&quot;reach: The number of different people or homes that see a specific commercial at least once. Reach measures the breadth of an ad campaign.&quot;&gt;reach&lt;/acronym&gt;&lt;/a&gt; an annual revenue of $318 million by 2015.&lt;/p&gt;
 &lt;/div&gt;</description>
 <category domain="http://www.videoactivereport.com/online_1">Online</category>
 <category domain="http://www.videoactivereport.com/websites">Websites</category>
 <category domain="http://www.videoactivereport.com/videoactive_vault">Videoactive Vault</category>
 <category domain="http://www.videoactivereport.com/gaming_1">Gaming</category>
 <category domain="http://www.videoactivereport.com/statistics">Statistics</category>
 <category domain="http://www.videoactivereport.com/virtual_worlds">Virtual Worlds</category>
 <comments>http://www.videoactivereport.com/organic_blueberries_to_snoop_dogg_branded_virtual_goods_are_booming#comment</comments>
 <pubDate>Tue, 24 Aug 2010 07:14:42 -0500</pubDate>
 <dc:creator>sclarke@hawthornedirect.com</dc:creator>
 <guid isPermaLink="false">7355 at http://www.videoactivereport.com</guid>
</item>
</channel>
</rss>
