Hawthorne VideoactiveReport Feed

Forgot to Send a Birthday Card? Phone It In

Amy S — Tue, 16 Mar 2010 16:06:41 -0500

Summary:

Short video messages or greetings for phones could soon be as ubiquitous as texting, or at least that's what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

To Block or Not to Block Online Ads

Amy S — Tue, 16 Mar 2010 16:01:15 -0500

Summary:

A Conde Nast site's attempt this weekend to block users who block ads presents yet another question about the painful transition from traditional to online media - what to do about anti-ad software. Technology-news site Ars Technica tried an experiment Friday: It blocked its content for users who were employing a particular ad-blocking tool.

Forrester Forecast: Online Retail Sales Will Grow To $250 Billion By 2014

Amy S — Tue, 16 Mar 2010 15:59:19 -0500

Summary:

Online retail sales aren't growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009.

San Francisco's BART Adds Augmented Reality

Amy S — Tue, 16 Mar 2010 15:57:05 -0500

Summary:

San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message. Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times.

Video: MTV Finds Most Effective Video Ad Unit Is 5 Second Pre-roll + Overlay

Amy S — Tue, 16 Mar 2010 15:54:33 -0500

Summary:

MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV's digital advertising unit in an interview with Andy last week in Manhattan.

Online Video Finally Works: Now It's Time To Make It Better

Amy S — Tue, 16 Mar 2010 15:50:07 -0500

Summary:

When the online video market began to take hold in 2005, many publishers grappled with the proper way to monetize the emerging online video-watching trend. It wasn't easy, and for the last couple of years there was a question whether it was even possible. Yet, a recent study published by eMarketer shows that while overall online ad sales declined in 2009, "video ad spending growth will far outpace any other online format, running in the 34% to 45% range from 2009 through 2014."

Fox Networks, BlackArrow Team For VOD Ad Trial

Amy S — Tue, 16 Mar 2010 15:48:28 -0500

Summary:

Fox Cable Networks is testing a system that allows real-time switching of ads in video-on-demand programs, a technique known as dynamic ad insertion.

No iPad Tethering, but Games for Days: Steve Jobs

Amy S — Tue, 16 Mar 2010 15:46:33 -0500

Summary:

It's just days 'til iPad arrives on sale in some global locations, and the fever's mounting. To spur it on, Apple pushed its first ad during the Oscars, which Steve Jobs was at. He's also been emailing fans to confirm some details too.

Google Expands Call-Based Mobile Ads

Amy S — Mon, 08 Mar 2010 15:16:30 -0600

Summary:

Google is building out its mobile ad arsenal by expanding its new click-to-call ad options. The company is providing the smartphone ad option to national advertisers seeeking to give mobile users the ability to tap numbers in ads to connect with businesses. The click-to-call ads had previously been limited to firms with local numbers.

Married to RFID, What Can AR Do for Marketers?

Amy S — Mon, 08 Mar 2010 15:11:59 -0600

Summary:

Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.