Hawthorne VideoactiveReport Feed

Advertising on TV just got easier with Google TV Ads

skelley@hawthornedirect.com — Fri, 02 May 2008 15:51:32 -0500

Summary:

Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

Create TV Ads Through Google's Ad Creation Marketplace

skelley@hawthornedirect.com — Fri, 02 May 2008 15:47:59 -0500

Summary:

Simply log in to the Ad Creation Marketplace, select a specialist, and create an ad to use in your TV campaign. We'll reimburse the cost of creating your ad through our Ad Creation Marketplace, up to $2,000. You'll receive a credit in your Google TV Ads advertising account after it airs.

Twitter + Video = Seesmic

skelley@hawthornedirect.com — Fri, 02 May 2008 15:45:42 -0500

Summary:

The service can be described as a video based Twitter, although it is also much more than that. The grand vision behind Seesmic is for it to become a very open online video/television service where people are constantly interacting around both user generated and professional content.

ABC.com Mulls Adding MORE Ads

skelley@hawthornedirect.com — Fri, 02 May 2008 15:43:14 -0500

Summary:

Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for prime-time series on its broadband player.

The industry standard for streaming full-length episodes restricts commercial pods to a single marketer. "Limited commercials" has been a selling point for all platforms that provide longform programming

OVGuide.com Launches Monthly Online Video Report

skelley@hawthornedirect.com — Fri, 02 May 2008 15:41:06 -0500

Summary:

BEVERLY HILLS, CA--(Marketwire - May 2, 2008) - OVGuide.com, the Internet's most comprehensive guide to online video sites, including TV shows, movies, user-generated content and video games, today issued its April online video alert, identifying the most popular movie and television destinations, video genres and search terms.

Adobe establishes Open Screen Project for Flash, AIR

skelley@hawthornedirect.com — Fri, 02 May 2008 15:28:13 -0500

Summary:

Adobe launched a new community development project on Thursday aimed at using its Flash and AIR (Adobe Integrated Runtime) technologies to create a consistent application interface across all devices -- whether they are smartphones, PCs or set-top boxes.

Best Neuro Practices for Visual Communications

skelley@hawthornedirect.com — Fri, 02 May 2008 15:26:20 -0500

Summary:

Press release (Apr.17, 2008): "NeuroFocus has distilled and compiled its findings into 67 key points, or "best practices", designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best."

One Living Room Box to Rule them All?

skelley@hawthornedirect.com — Fri, 02 May 2008 15:21:57 -0500

Summary:

Americans pile DVD players, video game machines, surround sound amplifiers, TiVo recorders, and cable or satellite boxes under their televisions, but there is only so much space to stack them. (And there are only so many remote controls that people will tolerate). The company that can combine many of those services into one single box can control the living room, and reap the financial rewards.

PointRoll Creative Showcase

skelley@hawthornedirect.com — Fri, 25 Apr 2008 16:23:08 -0500

Summary:

Pointroll has a variety of online interactive ad formats, some including video, with colorful names: FatBoy, TomBoy, BadBoy, TowelBoy, PaperBoy, FoldOver, PushDown and Synced. Check out some samples in their client showcase.

YuMe Interactive Video Ad Gallery

skelley@hawthornedirect.com — Fri, 25 Apr 2008 16:20:06 -0500

Summary:

Check out the samples in YuMe's interactive Video ad Gallery: pre-roll, mid-roll, post-roll, interactive overlays, geo-targeted, viral, branded player and others.