Hawthorne Videoactive Report Vol 2 No 100 01126
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RSS Ad Response Tops E-mailSummary: E-mail used to be a marketer's darling; then, spam killed the magic. Search marketing took its place -- and still remains the top online advertising medium in terms of spending, according to data from the Interactive Advertising Bureau. But RSS -- the awkwardly named and oft-misunderstood method for delivering content directly to readers -- could prove to be a better way to reach consumers. For the complete article, click here.Internet News: October 17, 2007 RSS Ad Response Tops E-mail E-mail used to be a marketer's darling; then, spam killed the magic. Search marketing took its place -- and still remains the top online advertising medium in terms of spending, according to data from the Interactive Advertising Bureau. But RSS (define) -- the awkwardly named and oft-misunderstood method for delivering content directly to readers -- could prove to be a better way to reach consumers. » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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