Hawthorne Videoactive Report Vol 2 No 100 01126
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Saatchi Gmail Video Is Viral Done RightSummary: More and more marketers are trying their hands at viral video, and we're seeing a few clues that their tactics are getting a lot better. A Gmail clip currently making the rounds comes courtesy of Saatchi in Moscow. Two artists create a giant rendering of a Gmail page, meaning the Gmail brand is in full view at all times. It's fascinating to watch, it's easy to remember the company it touts, and it proves once and for all that creating virals is an art. For the complete article, click here.YouTube: February 22, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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