Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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SatelliteIn the U.S.A., this pretty much means DIRECTV and DISH Network, but both offer marketers a lot of opportunity. Each offers a great number of national networks, a growing lineup of high definition channels, and a fast-increasing number of interactive ad options. Report: Hulu May Test Paid Subscription Service This Month
Submitted by sclarke@hawthor... on Tue, 2010-06-29 00:08.
Cable "cord cutters" near the million household markTim's Pick:
Cable "cord cutters" near the million household mark
Submitted by DeeDee Banks on Mon, 2010-04-26 02:03.
Summary: About 800,000 U.S. households have dropped cable, satellite or telco TV in favor of Web-based videos, downloadable shows, mail subscription movie services and even over-the-air antennas to receive digital TV multicasts, a report from the Convergence Consulting Group says.
Comcast-NBCU: The Winners, Losers and UnknownsTim's Pick:
Comcast-NBCU: The Winners, Losers and Unknowns
Submitted by DeeDee Banks on Sun, 2010-02-14 23:32.
Summary: With Comcast's acquisition of NBCU (technically, it's not an acquisition, but rather the creation of a JV in which Comcast holds 51% and GE 49%, until GE inevitably begins unwinding its position), it's time to assess the winners, losers and unknowns from the deal, the biggest the media industry has seen in a long while. Fifth Estater: Interactivity Keeps Ad Sales Active at DirecTVTim's Pick:
Fifth Estater: Interactivity Keeps Ad Sales Active at DirecTV
Submitted by DeeDee Banks on Mon, 2010-01-25 20:33.
Summary: DirecTV notched a 9.7% increase in sales last quarter to reel in $5.47 billion for the period. Despite the still-sour economy, Americans like their television and generally don't mind paying for it. With 18.4 million subscribers, satellite TV provider DirecTV is the nation's second-largest provider of multichannel video behind Comcast.
Google Teams With TiVo On Audience Ad Viewing DataTim's Pick:
Google Teams With TiVo On Audience Ad Viewing Data
Submitted by DeeDee Banks on Sat, 2010-01-02 22:10.
Summary: Google (NSDQ: GOOG) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR provider TiVo (NSDQ: TIVO) could at least produce a few more ad dollars. The two have struck an agreement that has Google licensing and integrating TiVo’s viewing data into its own audience measurement system. The Future Of Video AdvertisingTim's Pick:
The Future Of Video Advertising
Submitted by DeeDee Banks on Mon, 2009-09-21 20:32.
Summary: Most everyone agrees that future video advertising will be significantly different. At least five changes are likely.
TV Universe Expands, Share Of Channels Tuned Does NotTim's Pick:
TV Universe Expands, Share Of Channels Tuned Does Not
Submitted by DeeDee Banks on Sun, 2009-08-16 21:51.
Summary: Despite the rapid expansion of alternative media options, Americans continue to watch more, not less TV, according to an annual benchmark report from Nielsen Co. But they are spending that increased viewing time watching a relatively small percentage of the TV channels available to them - less than 14% on average.
Verizon adds Facebook and Twitter to Fios TVTim's Pick:
Verizon adds Facebook and Twitter to Fios TV
Submitted by DeeDee Banks on Fri, 2009-07-17 16:02.
Summary: As Verizon Communications looks for ways to differentiate itself from its cable and satellite TV competitors, the phone company is adding new social-networking widgets as part of a broader plan to create a Widget Bazaar for its Fios TV service.
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