Hawthorne Videoactive Report Vol 2 No 100 01126
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Selling Diapers With Branded Social NetworkingSummary: Meetup.com is a social networking site that helps like-minded people find each other in the virtual world and arrange theme-centered gatherings in the real world. Seeing the consumer-centric promise, Kimberly Clark is partnering with Meetup so Huggies and Pullups can sponsor groups for young mothers. By handling the logistics and paying the site fees, the brand may define a new Web 2.0 way to do well by doing good. For the complete article, click here.The New York Times: March 19, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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