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NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 100 01126

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YouTube Sponsored Videos

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Samsung: 42 good things

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Volkswagen can handle it

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Digital Drag Race

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TroopTube

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Lumberjack

Sendtec Agency's 2008 DRTV Media Landscape

Summary:

Short form DRTV expenditures are continuing to increase over time as more corporate and political advertisers have entered the space. This has caused avails to tighten and rates to increase over the past year. In late 2007 and 2008 a number of marketplace factors will be at work, including a writer's strike currently underway, the fast approaching 2008 political season and the 2008 Summer Olympics all increasing demand for television time, making conditions challenging for direct response advertisers.

For the complete article, click here.

Backchannelmedia: December 20, 2007

Submitted by info@hawthorned... on Wed, 2007-12-26 14:22.

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