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Shazam! Old Navy Campaign Links TV, Mobile

Summary:

There are plenty of people playing, tweeting and multitasking on their smartphones while watching television commercials. For its new, music-driven advertising campaign, Old Navy has enlisted music-identifying service Shazam to deepen the connection among the ads, the brand and the consumers.

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Submitted by sclarke@hawthor... on Wed, 2011-02-23 02:47.
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