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Short-Form DRTVDirect response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders. Short-Form is the industry term for shorter DRTV executions. Commonly known as spots, short-form DRTV creatives typically run 30, 60, or 120 seconds to accommodate the ad blocks that TV stations sell. As direct response video moves online, a given clip's duration need not be exact. But conventional wisdom tells us that online sales videos should be quick and on message. The Shedd Aquarium Fantasea Show SpotThe Shedd Aquarium Fantasea Show Spot
Submitted by Amy S on Tue, 2009-09-29 04:08.
Cash4gold SuperBowl Ad w/ MC Hammer & Ed McMahonCash4gold SuperBowl Ad w/ MC Hammer & Ed McMahon
Submitted by skelley@hawthor... on Fri, 2009-01-30 22:11.
Snuggie Two Minute SpotSnuggie Two Minute Spot
Submitted by skelley@hawthor... on Fri, 2009-01-30 22:07.
To Our Leaders: Give Us 100% Clean Electricity in 10 YearsTo Our Leaders: Give Us 100% Clean Electricity in 10 Years
Submitted by skelley@hawthor... on Fri, 2008-10-31 19:02.
ABC News interviews A.J. Khubani from TelebrandsABC News interviews A.J. Khubani from Telebrands
Submitted by skelley@hawthor... on Fri, 2008-10-24 16:55.
DRTV Heaven: As Seen On Response TVDRTV Heaven: As Seen On Response TV
Submitted by info@hawthorned... on Tue, 2008-03-25 05:09.
Relaunched ShopNBC Site Features Live VideoRelaunched ShopNBC Site Features Live Video
Submitted by info@hawthorned... on Mon, 2007-11-26 16:13.
One For Fun: Spoofing The K-Tel ApproachOne For Fun: Spoofing The K-Tel Approach
Submitted by info@hawthorned... on Mon, 2007-11-19 15:25.
BluBlockers Consumer Content Is Old School DRTVBluBlockers Consumer Content Is Old School DRTV
Submitted by info@hawthorned... on Fri, 2007-09-14 13:23.
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