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Short-Form DRTVDirect response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders. Short-Form is the industry term for shorter DRTV executions. Commonly known as spots, short-form DRTV creatives typically run 30, 60, or 120 seconds to accommodate the ad blocks that TV stations sell. As direct response video moves online, a given clip's duration need not be exact. But conventional wisdom tells us that online sales videos should be quick and on message. DRTV Heaven: As Seen On Response TVDRTV Heaven: As Seen On Response TV
Submitted by swilcox@hawthor... on Tue, 2008-03-25 05:09.
Relaunched ShopNBC Site Features Live VideoRelaunched ShopNBC Site Features Live Video
Submitted by swilcox@hawthor... on Mon, 2007-11-26 16:13.
One For Fun: Spoofing The K-Tel ApproachOne For Fun: Spoofing The K-Tel Approach
Submitted by swilcox@hawthor... on Mon, 2007-11-19 15:25.
BluBlockers Consumer Content Is Old School DRTVBluBlockers Consumer Content Is Old School DRTV
Submitted by swilcox@hawthor... on Fri, 2007-09-14 13:23.
Craft Lite Cutter Short-Form Is Straight DRTVCraft Lite Cutter Short-Form Is Straight DRTV
Submitted by swilcox@hawthor... on Tue, 2007-09-04 14:05.
Awesome Auger Site Relies On DRTV Star PowerAwesome Auger Site Relies On DRTV Star Power
Submitted by swilcox@hawthor... on Thu, 2007-08-30 14:11.
ProActiv Uses Can’t-Miss Celebrities For DRTV SuccessProActiv Uses Can’t-Miss Celebrities For DRTV Success
Submitted by swilcox@hawthor... on Mon, 2007-08-13 13:05.
One For Fun: Riker´s Next Generation of Mgmt SoftwareOne For Fun: Riker´s Next Generation of Mgmt Software
Submitted by swilcox@hawthor... on Wed, 2007-08-01 13:55.
Short Form DRTV Creative For The Scunci SteamerShort Form DRTV Creative For The Scunci Steamer
Submitted by swilcox@hawthor... on Fri, 2007-07-20 14:07.
Jack LaLanne And Power Juicer Still Going StrongJack LaLanne And Power Juicer Still Going Strong
Submitted by swilcox@hawthor... on Tue, 2007-07-17 13:53.
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