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Skinny Cow SocNet Campaign Focuses on Charity

Summary:

Skinny Cow - the first Nestle brand to use Facebook as a hub for its marketing activities - is turning to its online fan base to raise money for the Marie Curie Cancer Care Foundation. The campaign is encouraging women to enter a live draw on Facebook to win clothes by tagging their names against items on the Skinny Cow Facebook site.

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Submitted by Amy S on Mon, 2010-03-01 20:48.
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