NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Social Networking

Social networking is an online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Blogs, web forums, and media sharing portals are all beneficiaries of the social networking craze. So is commerce. Companies incorporate social networking on their websites for one chief reason: frequent visitors may become or remain frequent customers.

What Facebook 'Places' Means for Marketers and Developers

Tim's Pick: What Facebook 'Places' Means for Marketers and Developers

Summary: If you're like me you probably watched and are digesting the Facebook Places announcement. I've had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view.

Sears Looks To Boost Online Shoe Savvy

Summary:

As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.

Foursquare Tinkers With Game's Mechanics

Summary:

When Facebook launched its version of location check-ins called "Places," it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare's founder and CEO, Dennis Crowley, thinks his location-based game app will survive "Places" and thrive as more people get accustomed to sharing their locations.

Fastest Growing Car Brand in America? Buick

Summary:

While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

Twitter Users Get Up Close and Personal With Brands

Summary:

A new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.

As Display Ads Take off on Facebook, Don't Discount SEO

Tim's Pick: As Display Ads Take off on Facebook, Don't Discount SEO

Summary:

Facebook's ad traffic is expected to post phenomenal growth - even as its ad prices rise, according to comments made by the company's COO Sheryl Sandberg. Advertisers have taken advantage of the stable pricing, with some of Facebook's biggest advertisers boosting spending 10-fold and a few increasing spending by as much as 20-fold or more, Sandberg told Bloomberg. (via MediaBuyerPlanner).

 

Facebook Launching Live Video Channel

Tim's Pick: Facebook Launching Live Video Channel

Summary:

As if Facebook wasn’t live enough, the top social net recently debuted Facebook Live — a live video streaming channel. Along with special celebrity-oriented videos, the live video channel will be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8, ReadWriteWeb reports.

 

Revamped Ad System Brings in Cheese for StumbleUpon

Tim's Pick: Revamped Ad System Brings in Cheese for StumbleUpon

Summary:

StumbleUpon CEO and cofounder Garrett Camp recently talked about the social discovery site’s revamped ad system.

About six months on, the site reports that on top of a 20% growth in users, the year-over-year ad inclusion rate has doubled, with about 2,000 active monthly customers (a 20% increase) running around 3,000 campaigns daily.

Qoof Makes Rich Media App-tacular

Tim's Pick: Qoof Makes Rich Media App-tacular

Summary:

Since the iAd announcement, the advertising world has been delighted by the idea of apps within apps. Video tech company Qoof is the latest to offer a similar solution — apps within rich media.

 

TV Guide's New iPad App Incorporates Social TV Functionality into its Listings Grid

Tim's Pick: TV Guide's New iPad App Incorporates Social TV Functionality into its Listings Grid

Summary: TV Guide Digital has launched a free TV Guide App for iPad in the Apple App Store. According to the company--which says that its iPhone app has seen over 1.3 million installations--the new app, which is sponsored exclusively by Showtime Networks, features what it calls "social TV listings," as well as a day-by-day primetime schedule, entertainment news, photo galleries, original videos, and TVGuide.com's "signature" fall TV preview coverage.
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