NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising

Social Networking

Social networking is an online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Blogs, web forums, and media sharing portals are all beneficiaries of the social networking craze. So is commerce. Companies incorporate social networking on their websites for one chief reason: frequent visitors may become or remain frequent customers.

Advertising Mashups

Summary:

Are consumer advertising mashups as beneficial as today’s buzz suggests?

When Mixercast announced in June that its ad mashup initiatives surpassed one billion monthly page views, social advertising supporters celebrated. Soon after, the Contagious and Leo Burnett agencies delivered a pro-mashup presentation at the Cannes Lions International Advertising Festival. Ogilvy Worldwide proclaimed “revolutionary” mashups the Dada of the 21st century.

But there’s a flip side to each promised benefit.

Facebook tests 3 new social ad formats

Summary:

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketers' prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month.

tvClickr: where TV and Fans Click

tvClickr: where TV and Fans Click

New Application Built on Facebook Platform Offers New TV Experience

Summary:

For TV fans who are into shows like American Gladiators, So You Think You Can Dance, Big Brother, and WWE Friday Night Smackdown, the tvClickr(TM) application launched recently represents a brand new viewing experience. It lets Facebook users interact with TV and each other in real-time while watching the live action.

Cartier's MySpace campaign

Cartier's MySpace campaign

MySpace and NBC encourage citizen journalists

MySpace and NBC encourage citizen journalists

First luxury brand runs MySpace ad campaign

Summary:

Starting this week and continuing for a year, luxury brand Cartier will feature branded pages on MySpace to promote its “Love by Cartier” product line.

Don’t LOL: Social Ads Rev Up Revenue

Summary:

Headlines of doom and gloom continue to forecast that social media will never produce the piles of money that marketers have dreamed of. So where’s the good news?

MySpace to release major site redesign

Summary:

News Corp.'s MySpace is set to release a major redesign next week, company representatives said late Thursday evening. The site doesn't look that different; it's still clearly MySpace. But a number of features have been revamped to improve user experience: namely, the homepage, navigation tools, profile editor, search features, and the MySpaceTV player.

Will Social Networks Remain Low-Ad Districts?

Summary:

The question of whether social network sites will become major centers for online marketing is one that Debra Aho Williamson and David Hallerman have debated for the past couple of years.

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