NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Spyeglass Screen Keeps Consumers In Touch

Summary:

Minneapolis firm Spyeglass has put a demo on YouTube showing how consumers can interact with a large touch screen. The clips show a viewer touching an element, and dragging it to the center of the screen. It's a nifty trick, but the platform's key may be the laptop that powers the sign. Clearly the screen is programmable, which is where the real future lies. Rather than just drag a screen element, viewers could tap it for more information. In a sense, a billboard whose content consumers control.

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YouTube: April 3, 2008
By Spyeglass