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Stains Speak Loudly In Tide’s Big Stick Campaign

Summary:

Remember those Super Bowl ads that dominated our industry for a couple of weeks. Top Rank Blog's Kevin Sawyer followed up, and identifies Tide's Talking Stain ad -- and accompanying online video contest -- as the biggest success. Fifty-five hundred user-generated videos were created for the contest, among which Tide has picked out a top ten. But the bigger news is that the Tide sticks are selling. Better than being number one in the hearts of wannabe ad makers is being number one in your category on Amazon.

For the complete article, click here.

Top Rank Blog: March 27, 2088
By Kevin Sawyer

Submitted by info@hawthorned... on Tue, 2008-04-01 15:03.
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