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Starcom-BermanBraun Invests $100 MM In Ad Dollars In Web (Which Is Dead, If You Are Keeping Score)Tim's Pick:
Starcom-BermanBraun Invests $100 MM In Ad Dollars In Web (Which Is Dead, If You Are Keeping Score)
Submitted by DeeDee Banks on Wed, 2010-09-08 16:05.
Summary: Starcom MediaVest has struck a deal with production company BermanBraun to spend more than $100 million in advertising across a slew of entertainment sites. This could be a potential turning point for Hollywood's efforts to tap digital advertising dollars.
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