Statistics

Nielsen's latest Three Screen Report should give Comcast a measure of comfort following its $30 billion acquisition of NBC Universal. The study found that 99% of the time Americans spend watching video is in front of television, with time-shifted TV viewing and online video use continuing to grow.  

Video ads on social media and gaming sites have lower dwell rates and lower video fully played rates than they do on news websites, sports sites or those in the music and finance sectors, according to a new research report from Eyeblaster.

In another step toward the integration of online and television, TV ratings researcher Nielsen Co. has informed its clients that it is adding new sample characteristics to its ratings software that will enable advertisers, agencies and media companies to identify the composition of TV audiences based on their household Internet connection speed, persons Internet usage, whether the households are "telephone-capable," and whether the households play video games.

Online video is the fastest growing medium in the history of the world! The report, from media research consultant Trendstream, found that in one week, 97 million Americans viewed a streaming clip online. With a 72 percent lead, web video easily beat out blogging and social networking. At 27 percent, homemade content is the most popular content to upload. The Trendstream report supplies a lot of other insightful statistics on the success of online video.

The first stop consumers are making when car shopping is no longer a car lot – it’s their computers for online video. A recent survey by Google found that consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features.

Online video is the fastest-growing ad format in the SNL Kagan projections, increasing at a 10-year Compound Annual Growth Rate of 26% from an estimated $978 million in 2009 to $9.9 billion in 2019.  Most major media companies have not and cannot ignore this growth.

A recent Forrester report found that incorporating video into emails improves click-through rates by 2-3 times. Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities for advertising around it are still being explored.

What’s the first thing you do when you want to know if you’re getting sick? Look up your symptoms on the internet, right? Well then, you can imagine what an impact the infamous Swine Flu has had on search engines, blog posts and tweets. Nielson reported nearly 2% of all Twitter Tweets were regarding the Swine Flu. In one week, its Wikipedia entry was updated 60 times between 10am and 11am. And according to ComScore, its search engine results jumped 1,900% in one week.

According to Forrester analyst, Shar Van Boskirk, marketers are seeking channels that are not only more affordable, but more accountable.  Forrester Research newest interactive advertising forecast predicts that marketers will spend $25.6 billion this year on social media, search, email, mobile, and display advertising. That’s up 11% from 2008. By 2014 it is expected to hit nearly $55 billion.

It looks like Twitter cannot keep its tweets from flying away. Over 60% of those who signed up for the popular microblogging service had stopped visiting the site a month later, according to a new report from Web audience measurement firm Nielsen Online.