Statistics

Press release (Apr.17, 2008): "NeuroFocus has distilled and compiled its findings into 67 key points, or "best practices", designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best."

A recent DMA report forcasts total direct marketing sales from pharmaceutical companies at $10.6 billion in 2008 and $15.2 billion in 2012. The report estimates a total return of over $10 for each $1 spent.

The future looks bright, as 84 percent of respondents agree that there will be moderate to high levels of positive change occurring within one-to-one marketing by 2020. This means significant improvement in the ability of organizations to capture and share information, understand customer needs, calculate customer lifetime value, improve the customer experience, and provide customers with relevant messaging in their preferred channel.

Many marketers just don't trust online advertising media, causing a large proportion to avoid online marketing altogether. Almost 70% of marketers surveyed for The Fournaise Marketing Group's Global Marketing Effectiveness Report said they were unsure if they got what they paid for from online media. They were also suspicious of reports from media owners, including any traffic metrics provided.

PubMatic is an online advertising optimization firm that tracks effective Cost Per Thousand data for over three thousand websites. It found that small websites -- those with fewer than one million page views per month -- performed "significantly stronger" than did larger sites. No surprise, really. A narrowly targeted niche is presumably why companies embrace online advertising in the first place.

The Harvard Business Review has published the results of a new comScore study, which suggests that online advertising not only inspires sales online, but also gets products to fly off retail shelves too. One retailer study found that consumers exposed to its online campaign increased their purchases by 40 percent online and 50 percent offline.

With a new online TV portal seeming to spring up every fortnight, advertisers may wonder where they'll get the biggest bang for their buck. While it may be a small site with a niche focus, if you want to rack up the big numbers, you should stick with reality. According to Hitwise, seven of the top 10 television web properties -- including all of the top five -- feature so-called reality shows. American Idol is the champ, with Dancing With The Stars enjoying a strong second place standing. Those frequent reminders to log in and vote must work pretty well.

2007 may not have been "the year of mobile marketing," but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008, mobile will remain small in overall spending.

In an addressable advertising trial in Huntsville, Alabama, Comcast Cable and Starcom have shown that relevant ads can keep viewers from fleeing commercials. Households that received specific ads based on demographic data changed channels 38 percent less often than the rest of the viewing audience. Viewers don't hate advertising ... they hate irrelevant advertising.

In a chat with NewTeeVee, TV Guide Online revealed that online video has helped double its site traffic in a year. TVGuide.com now enjoys over 6 million unique visitors each month, who spend an average of 15 minutes on site. That's plenty of time to track down program information, and to receive a big variety of ads.