Statistics

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary:

According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.

 

Tim's Pick: Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4B

Summary: The Nielsen Company says the number of individual political TV messages grew by 5% or 70,000 in October 2010 versus the same time period two years ago -- the presidential election -- and more than twice its five-year average.

Tim's Pick: SNL Kagan Analysis Shows U.S. Multichannel Market Declines for First Time in History

Summary: A new SNL Kagan analysis reveals that the U.S. multichannel market delivered its worst performance on record in the second quarter, losing 216,000 customers compared to a 378,000 gain in the same period last year.

SNL Kagan data shows that full subscriber counts for cable, DBS and telco video dropped to 100.1 million in the second quarter. Cable suffered its worst quarterly video loss to date, plunging by 711,000 subscribers, with six of the eight MSOs reporting their worst quarterly video losses as well. DBS and telco managed to add 81,000 and 414,000 subscribers, respectively.

Tim's Pick: Apple And Google Set To Capitalize (And Compete) On Internet TV

Summary:

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, estimates analyst firm Piper Jaffray.

 

Tim's Pick: Full Length Shows: Shifting the Dynamics of Online Video Viewing

Summary: The popularity of user-generated video remains one of the most profound phenomena of the digital age -- but not necessarily of the digital economy. Consumers are demanding, and media companies are providing, access to more premium video content online than ever before.

Tim's Pick: Old Spice Campaign Smells Like a Sales Success, Too

Summary: Old Spice’s “Smell Like a Man, Man” campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group.