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Study: Email Follow-Up Brings Abandoned Shopping Carts To Life (But Special Offers Don't)

Tim's Pick: Study: Email Follow-Up Brings Abandoned Shopping Carts To Life (But Special Offers Don't)

Summary: Email marketing firms are often hired to develop systems and tactics that are looking to serve as what another industry may refer to as "a closer." Shoppers graze online retail sites and place items into a shopping cart, but then abandon the process.
Submitted by DeeDee Banks on Sun, 2010-02-21 22:04.
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