NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’ ’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’
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Adidas Augmented Reality Shoes Teaser Adidas Augmented Reality Shoes Teaser
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’The Buried Life’ Interactive Billboard ’The Buried Life’ Interactive Billboard
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Would You Drop Everything for Love? Would You Drop Everything for Love?
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Gold Bond Ultimate Hand Scanner Gold Bond Ultimate Hand Scanner
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Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt
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Adland Adland

Study: IPTV Could Eclipse Broadcast Sooner Than Expected

Tim's Pick: Study: IPTV Could Eclipse Broadcast Sooner Than Expected

Summary:

While TV broadcasters have the clear edge in online video, they had better establish some sturdy ad formats "while there are still revenues from the traditional business to support the transition to multiplatform," according to new research from media analyst firm Screen Digest.