NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Study: IPTV Could Eclipse Broadcast Sooner Than Expected

Tim's Pick: Study: IPTV Could Eclipse Broadcast Sooner Than Expected

Summary:

While TV broadcasters have the clear edge in online video, they had better establish some sturdy ad formats "while there are still revenues from the traditional business to support the transition to multiplatform," according to new research from media analyst firm Screen Digest.

 



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