Hawthorne Videoactive Report Vol 2 No 100 01126
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Study Says Paid Search Ads Perform Better Than Organic LinksSummary: Engine Ready's two-year study, "SEO vs. PPC -- The Final Round," found that paid listings enjoyed an edge over organic search results. Visitors who clicked on paid links were 17 percent more likely to buy something and spent about 18 percent more on each order. For the complete article, click here.eM+C: April 2008 |