NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Study Says Paid Search Ads Perform Better Than Organic Links

Summary:

Engine Ready's two-year study, "SEO vs. PPC -- The Final Round," found that paid listings enjoyed an edge over organic search results. Visitors who clicked on paid links were 17 percent more likely to buy something and spent about 18 percent more on each order.

For the complete article, click here.

eM+C: April 2008
By Melissa Campanelli