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Taco Bell's Ad Blitz 'Defense' Strategy Working

Summary:

Taco Bell's media blitz aimed at countering the bad publicity created by a lawsuit claiming the chain's taco filling doesn't contain enough beef to be advertised as beef seems to be paying off.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-03-23 01:10.
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