Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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TacticsDRTV relies extensively upon its proven sales and targeting techniques. Even so, innovation burns hot in the blood of entrepreneurs and ad agencies. Traditional DRTV still works tremendously well, but there always is room for improvement. This section features stories of how companies are tweaking the mold. 3D's everwhere: in a newspaper, games, on the desktopTim's Pick:
3D's everwhere: in a newspaper, games, on the desktop
Submitted by DeeDee Banks on Fri, 2010-07-30 01:41.
Summary: 3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario
Submitted by sclarke@hawthor... on Wed, 2010-07-28 10:06.
Canoe Floats VOD, Interactive DemosTim's Pick:
Canoe Floats VOD, Interactive Demos
Submitted by DeeDee Banks on Fri, 2010-07-23 18:49.
Summary: Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse. The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. TV Ecosystem Will End Web 2.0Tim's Pick:
TV Ecosystem Will End Web 2.0
Submitted by DeeDee Banks on Fri, 2010-07-23 18:40.
Summary: In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly observed that Web 2.0 was defined as software applications that could be built upon the Web rather than the desktop. This period in the evolution of the Web, O'Reilly stated, would allow consumers to self-syndicate data (RSS) across Internet properties. I believe as the TV ecosystem rolls out three-screen technologies we might find ourselves approaching the end of the Web 2.0 Era. On Demand Summit: Time Warner Cable Exec Talks Up IPTV FutureTim's Pick:
On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future
Submitted by DeeDee Banks on Fri, 2010-07-23 16:32.
Summary: Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday. He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.
Behind the Scenes of the Old Spice Guy Campaign
Submitted by sclarke@hawthor... on Wed, 2010-07-21 03:03.
Context Rules New TV Audience Targeting SystemsTim's Pick:
Context Rules New TV Audience Targeting Systems
Submitted by DeeDee Banks on Sun, 2010-07-18 22:27.
Summary: Context was king during a meeting of the Collaborative Alliance, where companies presented new approaches to audience targeting. The most controversial approach came from Turner Broadcasting, whose top researchers gave an update of their "TV in Context" initiative. The initiative embeds or juxtaposes TV advertising messages into, or adjacent to television content that Turner's researchers say creates "unconscious" behavioral effects, motivating consumers to recall and even purchase brands at higher levels than advertising they are cognitively aware of.
Slouching Towards Engagement: YouTube's 'Leanback' Bid
Submitted by sclarke@hawthor... on Wed, 2010-07-14 03:03.
Facebook, Twitter Battle For Billions In TV Ads
Submitted by sclarke@hawthor... on Wed, 2010-07-14 02:51.
Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace"
Submitted by sclarke@hawthor... on Wed, 2010-07-07 03:29.
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