Tactics

CBS, America's most watched network, has launched a free CBS Fall Preview iPad app, the first-of-its-kind, which gives iPad users a unique look at the Network's new fall drama series UNFORGETTABLE, PERSON OF INTEREST and A GIFTED MAN, as well as its new comedy series 2 BROKE GIRLS and HOW TO BE A GENTLEMAN.

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

The Federal Trade Commission is proposing new voluntary guidelines for advertisers of food products for children - a an overhaul that touches all forms of advertising including digital. It would be a significant change to the way companies approach children with marketing about food products, limiting their ability to use cartoon characters to promote foods that are high in fat or sugar or salt.

Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter. YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

Taco Bell's media blitz aimed at countering the bad publicity created by a lawsuit claiming the chain's taco filling doesn't contain enough beef to be advertised as beef seems to be paying off.

In "Charlie Sheen: Winning it for Ustream," Williams reviews "Sheen's Korner," Charlie Sheen's new Ustream show, and analyzes the show's significance for the social TV-enabled live personal broadcasting service.

Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers will tap Yahoo to buy and run ads related to Super Bowl XLV.

UStream has evolved quickly into a familiar brand to video junkies and jockeys looking for the one of the quickest, cheapest, easiest ways to get their video online in real-time. The company just launched a business-oriented platform called Watershed to service those who want to pay for advanced services and even insert their own ads. Now UStream intends to get some revenue the old fashioned way -- direct from consumers.

Last week at the Consumer Electronics Show we got a sneak peek at the latest incarnation of Yahoo Connected TV and we were excited about what we saw: the first Internet TV device to bring passive and personalized Internet content to its users.  

Comcast says it plans to offer live television programming on iPads and other computer tablets later this year. For the iPad alone, Comcast says it will provide nearly 3,000 hours of TV content on demand. Comcast Chairman/CEO Brian Roberts made the announcement on the eve of the Consumer Electronics Show in Las Vegas.