Hawthorne Videoactive Report Vol 2 No 100 01126
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Targeting Middle Aged Women? Place Your Ads On Casual Game SitesSummary: Recent analysis of Dynamic Logic's MarketNorm database revealed that, compared with younger women, women aged 45 and over were more likely to respond to consumer product ads featured on gaming sites. According to Millward Brown, over eight million women aged 45 and over access the Internet to play online games. For the complete article, click here.BizReport: March 25, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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