NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
How will online TV media maketplaces change DRTV?
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Hawthorne Videoactive Report Vol  2 No 74 0507 Hawthorne Videoactive Report Vol 2 No 74 0507
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Introducing Google TV Ads Introducing Google TV Ads
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Twitter + Video = Seesmic Twitter + Video = Seesmic
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Twitter in Plan English Twitter in Plan English
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OVGuide: Online Video Guide OVGuide: Online Video Guide
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LEGO Universe - Trailer LEGO Universe - Trailer
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One for Fun: Here Comes Another Bubble One for Fun: Here Comes Another Bubble

Television

Take a look at some nontraditional uses of our most traditional video medium. In this section you'll see direct response treatments, commercials that embrace interactive new media, and commentary from advertising pros.

One For Fun: Schweppes Burst Ad

One For Fun: Schweppes Burst Ad

Click to Buy on TV

Click to Buy on TV

Star Tribune To Supplement Print By Embracing Competition

Summary:

According to a memo from Editor Nancy Barnes, the Minneapolis-based Star Tribune newspaper is building a "standup TV studio" for a project dubbed "Strib TV." Barnes lets the troops know that "some of you will (very soon) be tapped to produce content for Strib TV ... If you think you have a voice and or a presence on camera, here's your chance to shine."

BBC Flies In Penguins To Pitch On Demand Player

BBC Flies In Penguins To Pitch On Demand Player

MRPwebmedia Demo Makes Convincing Case

MRPwebmedia Demo Makes Convincing Case

No Brand Is Safe From User-Generated Mayhem

No Brand Is Safe From User-Generated Mayhem

Biggest Loser Site Is Curiously Videopassive

Biggest Loser Site Is Curiously Videopassive

One For Fun: The Easiest Job In TV News

One For Fun: The Easiest Job In TV News

SpotRunner Selling Generic Politics

SpotRunner Selling Generic Politics

Degree’s Branded “Rookie” Advertainment Site

Degree’s Branded “Rookie” Advertainment Site
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