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TelevisionKeep up with the latest research on television advertising -- both conventional and direct response. Few of these studies deal with traditional program ratings. Most provide research about the effectiveness of various ad formats, creative concepts, and targeting strategies. Other articles provide demographic profiles of the consumer TV audience. Are Auto Manufacturers Poised to Ditch TV in Favor of Online Ads? Not Quite
Submitted by sclarke@hawthor... on Wed, 2011-06-29 01:05.
In 2 Years Nearly All TV Content Will Be Online
Submitted by sclarke@hawthor... on Tue, 2011-06-14 02:29.
Apple's IPad a Great Example of Divergent ThinkingTim's Pick:
Apple's IPad a Great Example of Divergent Thinking
Submitted by DeeDee Banks on Sun, 2010-12-19 22:45.
Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.
Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad. 10 Trends That Are Shaping Global Media ConsumptionTim's Pick:
10 Trends That Are Shaping Global Media Consumption
Submitted by DeeDee Banks on Sun, 2010-12-19 22:29.
Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history. Timeshifting TV Viewers Shifting Up FastTim's Pick:
Timeshifting TV Viewers Shifting Up Fast
Submitted by DeeDee Banks on Sun, 2010-12-19 22:15.
Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. 10 Trends That Are Shaping Global Media Consumption
Submitted by sclarke@hawthor... on Wed, 2010-12-15 01:00.
In Video Ad Effectiveness, Targeting Trumps Length
Submitted by sclarke@hawthor... on Wed, 2010-12-08 01:59.
Timeshifting TV Viewers Shifting Up FastTim's Pick:
Timeshifting TV Viewers Shifting Up Fast
Submitted by DeeDee Banks on Tue, 2010-12-07 18:07.
Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.
Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4BTim's Pick:
Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4B
Submitted by DeeDee Banks on Tue, 2010-11-16 21:34.
Summary: The Nielsen Company says the number of individual political TV messages grew by 5% or 70,000 in October 2010 versus the same time period two years ago -- the presidential election -- and more than twice its five-year average. |