Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
|
|
||||||
| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
| HOME ABOUT VIDEOACTIVE VIDEOACTIVE THEATRE HAWTHORNE DIRECT DRTV SUBMIT CONTENT ABOUT US | ||||||
|
Screen 1 Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Screen 7
|
|
|
TelevisionKeep up with the latest research on television advertising -- both conventional and direct response. Few of these studies deal with traditional program ratings. Most provide research about the effectiveness of various ad formats, creative concepts, and targeting strategies. Other articles provide demographic profiles of the consumer TV audience. Study: Users Willing To Pay For TV Everywhere
Submitted by sclarke@hawthor... on Wed, 2010-07-21 02:53.
On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future
Submitted by sclarke@hawthor... on Mon, 2010-06-21 02:53.
ABC May Start Online TV SubsTim's Pick:
ABC May Start Online TV Subs
Submitted by DeeDee Banks on Thu, 2010-06-03 20:15.
Summary: Testing the waters for the next wave of Internet video services, ABC may be looking to start a low fee/advertiser-supported video service. A recent survey went out to ABC Internet video customers asking their opinion about such a video service -- one that may be priced around $1.99 and $4.99 a month. It would run fewer commercials than currently exist on digital platforms. FCC AllVid to disrupt traditional set-top-box businessSubmitted by DeeDee Banks on Sun, 2010-05-09 20:18.Why Online Video Fails To Meet Its Lofty Expectations
Submitted by sclarke@hawthor... on Wed, 2010-04-28 02:44.
Video On iPad: Making Way for the Fifth ScreenTim's Pick:
Video On iPad: Making Way for the Fifth Screen
Submitted by DeeDee Banks on Tue, 2010-04-27 20:21.
Summary: I am sure that many of the half million iPad owners have already discovered that its real killer app is Netflix. If you are a Netflix subscriber then you can use the iPad app to access your "View Instantly" library of recent and catalog film titles that live on the Web. Even better, you can watch your films in synch with the other screens.
Report: Global 3D TV Market to Be Worth $17 Billion by 2014Tim's Pick:
Report: Global 3D TV Market to Be Worth $17 Billion by 2014
Submitted by DeeDee Banks on Mon, 2010-04-26 02:43.
Summary: The worldwide 3D television business is projected to be worth more than $17 billion by 2014, according to a new report from market research firm Generator Research. Cable "cord cutters" near the million household markTim's Pick:
Cable "cord cutters" near the million household mark
Submitted by DeeDee Banks on Mon, 2010-04-26 02:03.
Summary: About 800,000 U.S. households have dropped cable, satellite or telco TV in favor of Web-based videos, downloadable shows, mail subscription movie services and even over-the-air antennas to receive digital TV multicasts, a report from the Convergence Consulting Group says.
Net connected TV could approach half a billion homesTim's Pick:
Net connected TV could approach half a billion homes
Submitted by DeeDee Banks on Sun, 2010-02-21 21:38.
Summary: Sales of internet video devices are forecast to increase by nearly 80% this year, with the most significant uptake in the form of network connected televisions and Blu-ray disc players. Lower prices, the addition of network connections and the prospect of 3D video will help make Blu-ray a more compelling consumer proposition, with forecast shipments of 28 million connected players next year. In five years there could to be almost half a billion households able to view internet video on television.  |
Web Logs