Television

CBS, America's most watched network, has launched a free CBS Fall Preview iPad app, the first-of-its-kind, which gives iPad users a unique look at the Network's new fall drama series UNFORGETTABLE, PERSON OF INTEREST and A GIFTED MAN, as well as its new comedy series 2 BROKE GIRLS and HOW TO BE A GENTLEMAN.

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles."

Online video service Hulu, which presents ad-supported TV shows from ABC, NBC and Fox, is reportedly on the auction block, and its owners are seeking as much as $2 billion, says Dan Rayburn, an analyst with Frost and Sullivan.

The mobile campaign included an iPhone app that let users merge their personal photos with safari scenes from the film. They could unlock new capabilities by sharing these on Facebook.

Last week, AOL Kids launched an online web series called Martha and Friends, about, presumably a young Martha Stewart - or at the very least, a wee Martha Stewart enthusiast who just so happens to share her name - and her fellow black-eyed pals Kevin, Lily, Hannah, and her talking dogs, Francesca and Sharkey.

Car commercials typically come in two types: those marketed to "family adults" and those marketed to "mid-life crisis adults." The first type of commercial will usually show a mother and father smoothly careening down a country road in their SUV, their 2.5 kids placid and safe in the backseat.

TV has always been a social experience. We gather with friends and family to watch our favorite shows, sporting events, movies, and news. When we get to work, we meet around the water cooler and chat about Tracy Jordan's latest stunt in the previous night's 30 Rock. We text each other during the results of The Voice, and we blog about the latest politician skewered in Jon Stewart's opening monologue. Today, we are making the Hulu experience even more social with Facebook on Hulu.

TV advertising still works. Well, that's if you still believe in Santa Claus, the Easter Bunny, and the Tooth Fairy. And I guess some people do. But if you're spending 90+ percent of your budget on TV or other traditional forms of one-way, push media (magazines, radio, newspapers, etc.), it's time to think again.

"This is really addicting," I admit to my wife after more than an hour of my distracting her from reading with a new iPad app called Video Time Machine. From gangster films of the 1930s to Ford commercials of the mid 60s, Wonderama in the early 70s to Chet Huntley explaining to Dick Cavett why he was signing off from the Huntley Brinkley Report, this app is a trove of historically indexed video for the hard and softcore media mavens.