Television

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

Tim's Pick: Microsoft TV? Another bad idea that's D.O.A.

Summary:

Tim's Pick: FilmOn Slapped With Restraining Order

Summary:

A New York court has issued a temporary restraining order against FilmOn, the rogue video digital site, which has been re-airing TV networks' live transmissions since October.

FilmOn says it respects the court's decision. In a few weeks, it will launch a similar service for mobile devices.

Tim's Pick: Is That 'House Hunters,' or an Ad From Chevy?

Summary: Fans of HGTV's flagship "House Hunters" program may have been surprised in recent weeks to see Chevrolet commercials that look a lot like the show itself. In three 60-second spots that spanned the commercial breaks during "House Hunters," the ads depict consumers making a choice among three different vehicles -- one of them, of course, a Chevrolet.

Tim's Pick: 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck

Summary: The marketplace of out-of-home video networks continues to expand, and if Nielsen Co. has anything to say about it, it will be researched, planned, bought and posted like another extension of the traditional TV advertising marketplace. That's the underlying premise behind Nielsen's so-called "Fourth Screen Report," a quarterly series of studies measuring the burgeoning place-based video marketplace in a way that can be compared with conventional TV audience impressions, so that advertisers and agencies can plan it as an extension of their TV advertising mix.

Tim's Pick: The Case For Apps As Core Digital Strategy

Summary:

Way back in the olden days, a brand needed to establish itself digitally through the launch and management of a website, the core digital presence where a brand could engage with consumers.  Shift forward to 2008, when digital brand presence expanded to include Facebook and possibly even Twitter as social media increased in importance.  Now in 2010, and as we look forward to 2011, the question arises whether the requirements are increasing again to include apps, which are now morphing into their very own cross-platform opportunity.

Tim's Pick: Google TV plan is causing jitters in Hollywood

Summary:

The search giant is touting an ambitious new technology, called Google TV, that would marry the Internet with traditional television, enabling viewers to watch TV shows and movies unshackled from the broadcast networks or cable channels on which they air. Users would need to buy a TV or set-top box with Google software that could connect to the Internet, along with a keyboard to type commands. Users could also use their iPhone or Android phone to operate Google TV.