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TelevisionIdentifying a brand's target demographic and procuring the media to reach it is an industry onto itself. This section looks at how companies attempt to master these tasks. TidalTV and Eyeview Partner to Deliver Dynamically Personalized Video Ads
Submitted by sclarke@hawthor... on Tue, 2011-05-10 01:57.
Special K Inspires with Gain By Losing Theme
Submitted by sclarke@hawthor... on Wed, 2010-12-29 02:34.
Apple's IPad a Great Example of Divergent ThinkingTim's Pick:
Apple's IPad a Great Example of Divergent Thinking
Submitted by DeeDee Banks on Sun, 2010-12-19 22:45.
Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.
Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad. 10 Trends That Are Shaping Global Media ConsumptionTim's Pick:
10 Trends That Are Shaping Global Media Consumption
Submitted by DeeDee Banks on Sun, 2010-12-19 22:29.
Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history. Timeshifting TV Viewers Shifting Up FastTim's Pick:
Timeshifting TV Viewers Shifting Up Fast
Submitted by DeeDee Banks on Sun, 2010-12-19 22:15.
Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. 10 Trends That Are Shaping Global Media Consumption
Submitted by sclarke@hawthor... on Wed, 2010-12-15 01:00.
Timeshifting TV Viewers Shifting Up FastTim's Pick:
Timeshifting TV Viewers Shifting Up Fast
Submitted by DeeDee Banks on Tue, 2010-12-07 18:07.
Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers. According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.
Microsoft TV? Another bad idea that's D.O.A.Submitted by DeeDee Banks on Fri, 2010-12-03 21:25.PayPal, FourthWall Team With Canoe To Push T-CommerceTim's Pick:
PayPal, FourthWall Team With Canoe To Push T-Commerce
Submitted by DeeDee Banks on Fri, 2010-12-03 20:24.
Summary: PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The pair, along with Catalina Marketing, Delivery Agent and icueTV, is part of Canoe's fledgling Collaborative Innovation Program. The CIP will oversee Canoe's Innovation Lab and explore potential opportunities in interactive television, video on demand and addressable advertising. PayPal benefits from T-commerce applications that allow shopping by remote control. FilmOn Slapped With Restraining OrderTim's Pick:
FilmOn Slapped With Restraining Order
Submitted by DeeDee Banks on Thu, 2010-12-02 17:16.
Summary: A New York court has issued a temporary restraining order against FilmOn, the rogue video digital site, which has been re-airing TV networks' live transmissions since October. FilmOn says it respects the court's decision. In a few weeks, it will launch a similar service for mobile devices. |