NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Television

Identifying a brand's target demographic and procuring the media to reach it is an industry onto itself. This section looks at how companies attempt to master these tasks.

TidalTV and Eyeview Partner to Deliver Dynamically Personalized Video Ads

Summary:

TidalTV, a leading digital video advertising, optimization and yield management solutions platform, today announced a partnership with Eyeview, an innovative technology provider that is at the forefront of enhancing brand quality video ads by adding dynamic compositions that are updated and targeted in real-time. This partnership will bring together TidalTV's best-in-class ad decisioning capabilities with Eyeview's Video Personalization Technology to bring a more personal and relevant brand advertising experience to target online video audiences.

Special K Inspires with Gain By Losing Theme

Summary:

This new year, Special K is putting its familiar, two-week weight-loss challenge in a new, longer-term context via a campaign themed "What Will You Gain When You Lose?"

Apple's IPad a Great Example of Divergent Thinking

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

10 Trends That Are Shaping Global Media Consumption

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Timeshifting TV Viewers Shifting Up Fast

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

10 Trends That Are Shaping Global Media Consumption

Summary:

While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming.

Timeshifting TV Viewers Shifting Up Fast

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary:

According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.

 

Microsoft TV? Another bad idea that's D.O.A.

Tim's Pick: Microsoft TV? Another bad idea that's D.O.A.

Summary:

Reading the reports the past couple of days, you'd think the battle had already been fought; that Google TV, Apple TV and all the new OTT devices had been vanquished. But the truth of the matter is that Microsoft TV is still just an idea, and not even an acknowledged one at that. Microsoft says it doesn't comment on rumors, and that's probably a good thing, because if they confirmed that they were thinking about a pay-TV service, as Reuters earlier this week reported, it would be bedlam.



PayPal, FourthWall Team With Canoe To Push T-Commerce

Tim's Pick: PayPal, FourthWall Team With Canoe To Push T-Commerce

Summary:

PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The pair, along with Catalina Marketing, Delivery Agent and icueTV, is part of Canoe's fledgling Collaborative Innovation Program.

The CIP will oversee Canoe's Innovation Lab and explore potential opportunities in interactive television, video on demand and addressable advertising. PayPal benefits from T-commerce applications that allow shopping by remote control.

FilmOn Slapped With Restraining Order

Tim's Pick: FilmOn Slapped With Restraining Order

Summary:

A New York court has issued a temporary restraining order against FilmOn, the rogue video digital site, which has been re-airing TV networks' live transmissions since October.

FilmOn says it respects the court's decision. In a few weeks, it will launch a similar service for mobile devices.

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