Testing Marketing With Cell Phones As Bar Code Scanners

At least two companies are working on technology that enables cell phone users to easily pull digital content to their phones when they want it. They’ve created a two-dimensional code that when photographed with a cell phone camera -- and processed with onboard software -- pulls content to the user from pre-loaded databases. One such company, Scanbuy, says the marketing applications are virtually limitless.

Marketing Experiments Blog: April 2, 2008
By Peg Davis