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The Big Picture on Small-Screen Advertising

Summary:

Imagine holding all TV programming, movies and millions of user-generated videos in the palm of your hand—then add in a few spot ads. When it comes to justifying serious investments in mobile video and television advertising, marketers are struggling.

For the complete article, click here.

eMarketer

Submitted by skelley@hawthor... on Mon, 2008-08-18 16:40.
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