The Case For Apps As Core Digital Strategy

Way back in the olden days, a brand needed to establish itself digitally through the launch and management of a website, the core digital presence where a brand could engage with consumers.  Shift forward to 2008, when digital brand presence expanded to include Facebook and possibly even Twitter as social media increased in importance.  Now in 2010, and as we look forward to 2011, the question arises whether the requirements are increasing again to include apps, which are now morphing into their very own cross-platform opportunity.