The Evolution Of Paid Video Syndication

Tim's Pick: The Evolution Of Paid Video Syndication

Summary: Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms.  As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with third-party publishers.  Under this arrangement, third-party sites sell the advertising avails and split the revenue with the producer.