Hawthorne Videoactive Report Vol 2 No 91 0903
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The Four S’s Of Web Video Brand PositioningSummary: If businesses are to be successful in getting people to do what they want them to do through the implementation of Web commercials, they will need to learn that success ultimately depends on an understanding of the psychological influences behind the four communication elements that constitute effective Web-presentations: scenario, sight, sound, and score. For the complete article, click here.BrandChannel: April 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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