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"The Fourth Screen": Coming to a Storefront Near You

Summary:

Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen"--a screen beyond the silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window.

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Beet.TV

Submitted by skelley@hawthor... on Fri, 2008-08-08 16:22.
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