NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Is the TV or Computer the center of YOUR media world?
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Hawthorne Videoactive Report Vol  2 No 82 0702 Hawthorne Videoactive Report Vol 2 No 82 0702
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Cartier's MySpace campaign Cartier's MySpace campaign
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Brightcove platform version 3 Brightcove platform version 3
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MySpace and NBC encourage citizen journalists MySpace and NBC encourage citizen journalists
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Media TRAnalytics Media TRAnalytics
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Comparison Shopping Online, On-Air Ads Comparison Shopping Online, On-Air Ads
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One For Fun: stop littering... One For Fun: stop littering...

The Future of Television?

So what is the Future of Television?  Is it the mash-up of the internet and TV?  Will we use the best elements of both - the ones that make sense?  TV is passive - where you sit and watch and are entertained.  The internet is active - you need to engage continuously to choose where you want to go.  The mash-up occurs when the user is allowed to choose what to watch - and on what device.What do you think is the future of Television?