NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie

The Future of Television?

So what is the Future of Television?  Is it the mash-up of the internet and TV?  Will we use the best elements of both - the ones that make sense?  TV is passive - where you sit and watch and are entertained.  The internet is active - you need to engage continuously to choose where you want to go.  The mash-up occurs when the user is allowed to choose what to watch - and on what device.What do you think is the future of Television?



<none>