The Internet: That's Entertainment

Tim's Pick: The Internet: That's Entertainment

Summary: Remember when the Internet was the "information superhighway," putting the world's knowledge at your fingertips? Now, consumers are as likely to regard it as an entertainment medium. A survey released this month by Edelman examines some of the implications of this transformation for the ways in which consumers regard entertainment more broadly -- including the factors they value and are inclined to pay for.