HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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The Link Between Online, Offline Marketing Worth A Second Look Under USPS ProposalSummary: The U.S. Postal Service is proposing a campaign in which it offers a refund to companies if their direct-mail advertising efforts are not successful. If it goes through with the proposal, the offer would be a chance for marketers to revisit the link between offline and online ad campaigns and how well they intersect and play off of each other. For the complete article, click here.» login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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