NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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The positives and negatives of virtual goods

Tim's Pick: The positives and negatives of virtual goods

Summary:

While still a new concept, virtual goods–the sale of non-existent goods online–are increasing and even shaping social networks and online communities.  Social gaming companies were the first adopters of virtual goods, by offering users the ability to upgrade their game characters and tools with shiny, new features for nominal fees. Many generate most of their revenue using a virtual goods model.

 



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