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The Rise of the C-TweetSummary: Zappos CEO Tony Hsieh is a celebrity in his own right – a C-Tweeter. His tweets raise brand awareness with a personal touch. His accessibility via Twitter has become part of the Zappos reputation. Hsieh is one of many CEOs that tweet in hopes to stay connected to their consumers. Twitter accounts can build a cult of personality and extend a dynamic that has long existed for top CEOs into a broader set of C-level executives. For the complete article, click here.Advertising Age » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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