Hawthorne Videoactive Report Vol 2 No 100 01126
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The Role Of Rolls: Pre-Roll And Online Video AdvertisingSummary: OK, so you've spent a ton of cash on developing a memorable 15-second video spot for TV. Doesn't it then make sense to get as much mileage out of it as possible? And doesn't this mean that you should look to repurpose that spot wherever you can, specifically in online video advertising? Sometimes, but not always. For the complete article, click here.MediaPost's Online VideoInsider » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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