Theater AudienceGames Prepares For Big Rollout

When Dukes of Hazzard 3 debuts this September, you might feel like a dipstick for going (all right, that's my obligatory bow to April Fool's Day -- I know of no such movie -- though it wouldn't surprise me). Still, if you did get to go, you might also get to feel like a joystick. After some wildly successful test runs, National CineMedia is rolling out its AudienceGames platform to the top twenty movie markets. Brand recall was fabulous in the tests, and the audience was nearly unanimous in preferring the game to theaters' traditional slide shows and ads.

Brand Experience Lab Website