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Tim's Picks

Here are some articles that have recently caught Tim Hawthorne's attention.

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Apple's IPad a Great Example of Divergent Thinking

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

10 Trends That Are Shaping Global Media Consumption

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Timeshifting TV Viewers Shifting Up Fast

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

Timeshifting TV Viewers Shifting Up Fast

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary:

According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.

 

How to Grab the 63% of People Who Ignore Online Ads

Tim's Pick: How to Grab the 63% of People Who Ignore Online Ads

Summary:

A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.

Total Recall: How Mobile Photos Will Shape the Future of Marketing

Tim's Pick: Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In the 1995 film Johnny Mnemonic, the title character, played by Keanu Reeves, has a cybernetic brain implant that stores vast amounts of data. Today, we all have this capacity, but the mechanism is in our hands, not our heads. Smartphones are helping us become, well, smarter – both expanding our memories and giving us access to the web's collective knowledge.

Escalator Advertising Joins the List of Outlier DOOH Technology

Tim's Pick: Escalator Advertising Joins the List of Outlier DOOH Technology

Summary:

Clear Channel Airports is bringing escalator advertising to O’Hare International Airport in Chicago.

The new ad offering, Handrail, makes use of “valuable and unexpected space,” providing advertisers with a high-impression frequency that reaches mass audiences at targeted locations, Clear Channel Airports says. (via MediaBuyerPlanner).

Microsoft TV? Another bad idea that's D.O.A.

Tim's Pick: Microsoft TV? Another bad idea that's D.O.A.

Summary:

Reading the reports the past couple of days, you'd think the battle had already been fought; that Google TV, Apple TV and all the new OTT devices had been vanquished. But the truth of the matter is that Microsoft TV is still just an idea, and not even an acknowledged one at that. Microsoft says it doesn't comment on rumors, and that's probably a good thing, because if they confirmed that they were thinking about a pay-TV service, as Reuters earlier this week reported, it would be bedlam.



PayPal, FourthWall Team With Canoe To Push T-Commerce

Tim's Pick: PayPal, FourthWall Team With Canoe To Push T-Commerce

Summary:

PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The pair, along with Catalina Marketing, Delivery Agent and icueTV, is part of Canoe's fledgling Collaborative Innovation Program.

The CIP will oversee Canoe's Innovation Lab and explore potential opportunities in interactive television, video on demand and addressable advertising. PayPal benefits from T-commerce applications that allow shopping by remote control.

Report: Retailers Wild For Facebook

Tim's Pick: Report: Retailers Wild For Facebook

Summary:

Retailers are head over heels for Facebook, according to research from Media Logic.

"It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy."



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