Tim’ s Picks

IPTV: Standing on the Brink

DeeDee Banks — Thu, 29 Jul 2010 21:14:10 -0500

Tim's Pick: IPTV: Standing on the Brink

Summary:

AT&T last week reported second quarter earnings and, as it did in the first quarter, reported that its U-verse subscriptions and IP-related revenues once again were the stars of wireline.

The Evolution Of Paid Video Syndication

DeeDee Banks — Thu, 29 Jul 2010 21:07:04 -0500

Tim's Pick: The Evolution Of Paid Video Syndication

Summary: Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with third-party publishers. Under this arrangement, third-party sites sell the advertising avails and split the revenue with the producer.

Automated Welcome Message Boosts Subscriber Response

DeeDee Banks — Thu, 29 Jul 2010 20:55:13 -0500

Tim's Pick: Automated Welcome Message Boosts Subscriber Response

Summary:

Kelly's Running Warehouse, an online specialty retailer of running equipment, has increased subscriber response to its emails by 72% through the simple act of sending an automated welcome message.

3D's everwhere: in a newspaper, games, on the desktop

DeeDee Banks — Thu, 29 Jul 2010 20:41:31 -0500

Tim's Pick: 3D's everwhere: in a newspaper, games, on the desktop

Summary: 3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show.

At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future

DeeDee Banks — Thu, 29 Jul 2010 20:35:05 -0500

Tim's Pick: At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future

Summary: Direct-marketing legend Lester Wunderman has installed shoji screens on the windows in his New York office so he can't look out -- what he sees is "this great light." The screens help him achieve an "in-look" as opposed to an "out-look." And, as Robert Frost said, that has made all the difference.

Canoe Floats VOD, Interactive Demos

DeeDee Banks — Fri, 23 Jul 2010 13:49:18 -0500

Tim's Pick: Canoe Floats VOD, Interactive Demos

Summary: Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse.

The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide.

The Oncoming Consolidation In Online Video

DeeDee Banks — Fri, 23 Jul 2010 13:43:26 -0500

Tim's Pick: The Oncoming Consolidation In Online Video

Summary:

The past five years saw a wave of investment in all types of video companies.Now expect to see a lot of consolidation in the months and year to come.

Video companies tend to fall in the following buckets:

TV Ecosystem Will End Web 2.0

DeeDee Banks — Fri, 23 Jul 2010 13:40:06 -0500

Tim's Pick: TV Ecosystem Will End Web 2.0

Summary: In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly observed that Web 2.0 was defined as software applications that could be built upon the Web rather than the desktop. This period in the evolution of the Web, O'Reilly stated, would allow consumers to self-syndicate data (RSS) across Internet properties. I believe as the TV ecosystem rolls out three-screen technologies we might find ourselves approaching the end of the Web 2.0 Era.

On Demand Summit: VOD Ads Growing, But Barriers Remain

DeeDee Banks — Fri, 23 Jul 2010 11:44:32 -0500

Tim's Pick: On Demand Summit: VOD Ads Growing, But Barriers Remain

Summary:

As consumer use of on demand viewing has increased, whether it's transactional VOD or free VOD, advertising has followed.

However, several obstacles remain to wider Madison Avenue activation: a standard metric, the comfort factor of marketers to spend in the on-demand space, striking the right balance on ad load. But what business leaders should be focusing on is not cost, but the value.

On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

DeeDee Banks — Fri, 23 Jul 2010 11:32:23 -0500

Tim's Pick: On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Summary:

Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday.

He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.