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TiVo Expands Push Into Viewer Data

Summary:

In an effort to learn more about how digital video recorder usage is affecting television viewing, TiVo has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago.

For the complete article, click here.

TVWeek
by Jon Lafayette

Submitted by skelley@hawthor... on Fri, 2008-11-21 18:12.
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