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TiVo: Viewers Skip Fewer 'Relevant Ads'

Summary:

TiVo released the first batch of data (covering May 2008) from its new second-by-second commercial audience measurement service, PowerWatch, which company officials said supported the idea that viewers skip fewer ads that they see as relevant to their circumstances.

For the complete article, click here.

ADWEEK
by Steve McClellan

Submitted by skelley@hawthor... on Fri, 2008-08-01 19:30.
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