Hawthorne Videoactive Report Vol 2 No 93 1001
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TNS And TiVo Try To Topple NielsenSummary: Two big metrics deals were signed last week which might finally give Nielsen a run for its money. CBS signed with TiVo to try to learn a little more about viewer behavior through its second-by-second ratings, and DirecTV is partnering with TNS Media Research to do much the same thing. The goal is to go beyond simple head counts and try to determine who's doing precisely what when the commercials start to play. For the complete article, click here.Advertising Age: February 1, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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