NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 100 01126 Hawthorne Videoactive Report Vol 2 No 100 01126
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YouTube Sponsored Videos YouTube Sponsored Videos
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Samsung: 42 good things Samsung: 42 good things
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Volkswagen can handle it Volkswagen can handle it
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Digital Drag Race Digital Drag Race
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TroopTube TroopTube
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Lumberjack Lumberjack

Tourism Videos



Relevance: Okay, so this one is just a little too cute -- the blank guy is you, get it? -- but at least it's a video with scenery. It never ceases to amaze me how many tourism websites are free of video. Vacation destinations are defined by their beauty, or the jaw-dropping disbelief that mere observation invites (think Wall Drug). Providing potential vacationers with a taste of the splendor seems the most obvious sales ploy imaginable. But if you randomly pick websites for known attractions, I bet half are still heavy on words and descriptions. Yes, they have photos, but none of video's immediacy that conveys authenticity.