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Hawthorne Videoactive Report Vol 2 No 100 01126

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YouTube Sponsored Videos

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Samsung: 42 good things

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Volkswagen can handle it

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Digital Drag Race

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TroopTube

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Lumberjack

Toyota To Sponsor YouTube Comedy Channel

Summary:

Toyota is launching a new version of the old standby Corolla. How do you publicize this? One way, apparently, is to launch a comedy channel on YouTube. The video giant has created special protocols to locate the best new comedy clips on its site. The resulting "Best in Jest" will appear on Toyota's branded channel, which will also host a sketch comedy contest. Which is fine ... but what does any of that have to do with Corollas?

For the complete article, click here.

The Wall Street Journal: March 7, 2008
By Emily Steele

Submitted by info@hawthorned... on Wed, 2008-03-12 14:26.

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