NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Toyota Venza's anti-hipster commercials

Summary:

Car commercials typically come in two types: those marketed to "family adults" and those marketed to "mid-life crisis adults." The first type of commercial will usually show a mother and father smoothly careening down a country road in their SUV, their 2.5 kids placid and safe in the backseat.

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