Trade Group Splintering Could Hinder Lead Generation Self-Regulation

In December 2006, Perspectiv CEO Jere Doyle ditched the Interactive Advertising Bureau's Lead Generation Committee and joined the lesser-known Online Lead Generation Association, which plans to vote this week on new board member nominees, including Doyle. He was fed up with the IAB's "lack of movement" on developing standards for the growing industry sector. Considering the continued advertiser interest in lead generation, and an ongoing Federal Trade Commission investigation into lead gen firms, the sector could use a little unity.

ClickZ Network: November 7, 2007
By Kate Kaye