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Tronic, GoldRun and ADstruc Create “Billboard with Feelings” in New York

Summary:

Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, ‘Today I'm Feeling _____'. Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.

For the complete article, click here.
Submitted by sclarke@hawthor... on Sun, 2011-04-24 21:53.
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